![]() Model two: integrated social CRM The focus is way beyond marketing and is about the consumer and wider market interactions pre, during and post purchase The business is so customer oriented and leveraging social media to engage and interact with the consumer, marketing is but one component in meeting the consumer needs. Model one: social media marketing You ’re most often reacting to the need to be using social media but nonetheless are integrating into a wider communications strategy There ’s a focus still on “campaigns” and how social media marketing can be integrated as a part of that, the listening and conversation is there with the consumers though the purpose remains promotional or at least very marketing orientated Social media models - defining your purpose ![]() This workshop is about the strategy that is needed to achieve your goals, it ’ s about the roadmap, not the final destination. We want you to be able to take-away one usable idea What ’ s your expectation for the session? In a recent bloggers competition we asked our students to share 10 things Murdoch meant to them. ![]() ![]() Workshop session 13 Identifying the value benefit in social media Facilitators: De Hallam | Online Planner Claire Burnham | Online Planner Umcd conference opening slides slideshare version
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